Digital Print:

Variable Data Printing (VDP) is a major enabling technology that automates the production of personalized and relevant communications and motivates recipients to respond. Whether used to acquire leads, increase sales or bolster customer loyalty, a growing number of service providers are beginning to understand the unique power of VDP in its ability to evoke response and are increasingly offering their customers a more successful way of conveying messages with clarity and impact.

Uses database information to determine the visual and informational content of each printed piece. So for instance, if Prospect A expressed interest in a particular product, it would be pictured and described, while Prospect B would see pictures and text related to his stated preference.

The ability to change images while NEXPRESS is printing. So conceivably each printed piece could have a completely unique set of images. VI is one of the capabilities that makes Variable Data Printing possible, but it can also work on its own.

The ultimate in Variable Data Printing, One-to-One Marketing creates a direct interchange between a potential buyer and a potential seller, right on the printed page. Hatteras' NEXPRESS makes that marketing landscape a high quality and highly colorful one, allowing our clients to more directly address the individual needs of each prospect.

When marketers don’t yet know the individual preferences of each prospect, versioning can be deployed. It categorizes prospects into groups, each with its own needs and requirements, which are addressed in separate printed pieces. Versioned printing on a NEXPRESS makes the process quick and economical.

The ability to produce manageable batches of printed pieces quickly and economically allows our clients to align their marketing messages with changing market conditions and eliminates the need for warehousing excess printed literature.

Hatteras offers full-color indoor and outdoor signs, posters, and banners. Our Wide Format Inkjets are versatile, providing short to long-term indoor and short-term outdoor applications. The list of materials we can print on is impressive and opens the doors for an extensive list of applications from point-of-purchase displays to fine-art reproductions.

• Trade Shows
• Lobby Display Stands
• Wall Wraps
• Backlit Signs
• Posters
• Banners
• Magnetic Signs
• Golf Outing Signs
• Art Reproductions
• Floor Graphics

Cross Media Marketing:

Connect with your customers and prospects like never before. Direct mail, the web, email, and mobile devices allow consumers to choose what they want to see and when they want to see it. Today's marketer must be prepared to integrate print along with these technologies to deliver relevant, personalized messages across multiple platforms.

Variable Data Printing (VDP) is a major enabling technology that automates the production of personalized, relevant communications and motivates recipients to respond. Whether used to acquire leads, increase sales or bolster customer loyalty, a growing number of marketers are beginning to understand the unique power of VDP, its ability to evoke response and are increasingly offering their customers a more successful way of conveying messages with clarity and impact. Personalized Graphics VDP has evolved far beyond simple variable text and now includes personalized imagery, charts and even maps. The end result is a truly unique marketing piece customized to your clients' individual needs and preferences.

Personalized URL's (or PURLs) are personalized landing pages or microsites that incorporate each individual's name within the site's URL (ex: www.Hatterascpc.com/Johnsmith) as well as the site's content. According to the DMA (Direct Marketing Association), 43% of people prefer to respond online, so it is no wonder that PURLs are becoming an increasingly popular component of cross media campaigns. Customers typically are encouraged to visit their PURL through personalized marketing messages delivered via print, email, or text message. In addition to being an excellent tool for response, PURLs provide a personalized interactive environment for you to engage with your customer. Hatteras has the ability to present users with personalized graphics, videos, links and messaging based on demographics and/or buying habits. With each click, you learn more about your customer, since all interactions are tracked and reported through our advanced marketing console.

Due to its speed, low cost and high trackability, email has quickly become a valuable marketing tool, especially when reaching out to current customers. Email is an effective way to keep customers informed about new products and services as well as build relationships with customers. Emails can be incorporated into cross media in a number of ways. The first is an email blast, in which a batch of emails is sent to a recipient list. Each email in the blast can contain dynamic personalized content. The second is a triggered email based on the users interaction with the site.

Marketing communications can no longer function as a single downstream message. Rather, marketers must be ready to engage the consumer in a two-way conversation to track response and garner additional information. After your campaign has gone live, Hatteras can help you track your response rate as well as other crucial data using easy-to-read charts, graphs, and tables. Find out who responded, when they responded, and which message they responded to. All this information can be tracked in real time, allowing campaigns to be adjusted midstream to deliver maximum ROI.

The Hatteras Marketing Console is a web-based application that allows marketers to track campaigns in real time via the internet. The console gives you access to reports that are efficient and easy to understand. We can integrate the data that you need into customized reports to show only what you want to see and nothing else. This makes it easier to see the real numbers up front and helps to more efficiently analyze your ROI.

Bindery:

Hatteras knows finishing, and we handle it all. The bindery phase is where customer projects take shape. Hatteras makes sure projects are finished with the greatest precision, according to exact specifications. Our state-of-the-art equipment is highlighted by our two 40" Bobst die-cutters. Our new 6 pocket + cover feeder Heidelberg ST40 saddle sticher offers greater productivity, more flexibility, and can receive set-up information directly from our prepress department. Because our finishing processes are automated, Hatteras is able to deliver increased efficiency and quality – in unbeatable time frames. Expect competitive pricing, superior quality and responsive turn-around for all your finishing requirements.

• 2–40" Bobst SP102 SE Die-Cutters
• 221/2"x 321/4" SBB2 Heidelberg Die-Cutter
• 10" x 15" Heidelberg Platen Press
• 4–Polar EMC Monitor 451/2" Cutters
• Lawson Paper Jogger
• Heidelberg Stitchmaster ST 450 6+ Cover
• Fully automated Saddle Stitcher with
• Signature Recognition
• 30"x 40" Stahl Folder 6 x 4 x 4
• 2–26"x 40" Stahl Folders 6 x 4 x 4
• 26"x 40" Stahl Folder 4 x 4 x 4
• 20"x 33" Stahl Folder 4 x 4
• Heidelberg Mini-Folder
• Fugitive Hot Glue Inline System
• Moll High Speed Pocket Folder/Hot Melt Gluer with Versa Fold, Inline Kleen-Stick and Inserter
• Shanklin F5 High Speed Automatic Shrinkwrapper

• Shanklin Automatic L-Sealer Shrinkwrapper
• 2–Bessler Shrinkwrappers with Heat Tunnels
• Digital Kleen-Stick Applicator
• Kleen-Stick Tape Applicator Model 4280
• 2–Yamada Tom Automatic Tying Machines
• Challenge Round Cornering Machine
• Interlake Flat Wire Stitcher
• Three Head Challenge Drill
• Five Head Baum Drill
• GBC Titon 110 40" Laminator
• 16 Station Automatic Collator
• Sterling Punchmaster 20
• Sterling Punchmaster 20
• Wirebind TP-480
• D&K 2-Sided Lamination System
• 60" Seal Laminator & Mounting Machine
• Polar Automatic Skid Turner

Direct Mail & Fulfillment:

Combining print on demand strategies with personalization and fulfillment opportunities. Hatteras provides full service capabilities such as:

• Kitting
• Collation
• Assembly/Construction
• Lettershop
• 3 – Buskro Aurora UV Inkjet Imaging Systems with Duplexing Capabilities
• Kirk Rudy Multiple Head High Speed Ink-Jet Printer
• 4– Image Team 4410 Bar Code Scanners
• 2–Bell &Howell Inserters -6 Station plus Envelope
• 3–Automatic Wafer Sealing Systems up to 4"
• Postmatic Live Stamp Affixer
• 2–Pitney Bowes 6100 Envelope Sealing Machines
• Pitney Bowes DM1000 Mailing Machine
• Pitney Bowes DM550 Mailing Machine
• 2–Semi Auto Strappers
• Landen CR-41 Automatic Strapper
• 3–QTech QCS65 Weighing/Counting Scales
• Salter Brecknell B220 30lb X .001 Mail Scale
• Salter Brecknell 5000lb Pallet Scale Remote Readout
• Rice Lake Traceable Calibrated Weights w/certificate

• Mail Manager 2010®
• Microsoft Access®
• "Peoplesmith" Personalization®
• Alpha dBase III®
• Lotus Approach Database®
• PrintShop Mail®
• Planet Press®