Variable Data Printing (VDP) is a major enabling technology that automates the production of personalized and relevant communications and motivates recipients to respond. Whether used to acquire leads, increase sales or bolster customer loyalty, a growing number of service providers are beginning to understand the unique power of VDP in its ability to evoke response and are increasingly offering their customers a more successful way of conveying messages with clarity and impact.

Services include:

Variable Data Printing (VDP)

Uses database information to determine the visual and informational content of each printed piece. So for instance, if Prospect A expressed interest in a particular product, it would be pictured and described, while Prospect B would see pictures and text related to his stated preference.

Variable Imaging (VI)

The ability to change images while NEXPRESS is printing. So conceivably each printed piece could have a completely unique set of images. VI is one of the capabilities that makes Variable Data Printing possible, but it can also work on its own.

One-to-One Marketing

The ultimate in Variable Data Printing, One-to-One Marketing creates a direct interchange between a potential buyer and a potential seller, right on the printed page. Hatteras' NEXPRESS makes that marketing landscape a high quality and highly colorful one, allowing our clients to more directly address the individual needs of each prospect.

Versioning

When marketers don’t yet know the individual preferences of each prospect, versioning can be deployed. It categorizes prospects into groups, each with its own needs and requirements, which are addressed in separate printed pieces. Versioned printing on a NEXPRESS makes the process quick and economical.

On Demand Printing

The ability to produce manageable batches of printed pieces quickly and economically allows our clients to align their marketing messages with changing market conditions and eliminates the need for warehousing excess printed literature.